random entropy

An organization that practices both prototyping as well as agile development promotes internal synergy between designers, developers, stakeholders and users alike. Testing prototypes and developing in iterations helps pace the team by first exploring the trail and then taking calculated steps. Far too often, we treat web development as a sprint rather than a marathon. It is the experience designer’s job, in part, to help everyone walk the steps of the experience they’ll create before they run—especially when they’ll be doing so in tandem.